If you are someone (or know someone) who is interesting in getting a product to consumers, consider the importance of signage and various printing materials (i.e. the ones commonly show at trade shows) which can help your product stand out to the consumer as they shop. Specifically, you can use printing and digital materials to your benefit, in order to grasp the attention of customers in order to increase sales and awareness of your business. Be sure to keep reading below for key information regarding promotional printing materials for your products.
1. A majority of customers live close to a business they use, so be sure to post signage and printing materials in the surrounding area of your storefront.
Consider, that research indicates that 85% of your customers live or work within a five-mile radius of your business. This means, that a majority of a store’s customers live in a surrounding area and are likely to frequent that area. For this reason, it is imperative that you use this to your advantage and invest in printing materials that will stand out along the streets and areas nearest your business.
2. Consumers are better able to understand printed materials, so consider investing in large, printing services (such as large format printing, poster printing etc.) in order to draw attention to the services offered by your business.
When it comes to trade show materials, consumers are generally more engaged with printed material over digital materials since they have to read them more readily forcing them to absorb the information. Thus, if you are trying to promote a business to consumers, consider investing in printed materials and posting them in the surrounding area of your storefront to increase promotion of your business.
3. A majority of consumers make buying decisions with regards to the signage promoting a business, so it is important to invest in high-quality and informative signage.
Keep in mind, that half of all the customers who enter a business did so because of signage they saw in a window or on a street. For example, consider that trade show materials can help you grasp the attention of consumers, by helping them see what your business has to offer without first having to walk inside your store. Specifically, trade show materials can grasp the attention of consumers through well-done printing services that clearly state your company’s mission and services. Further, your company could invest in banner printing or digital printing, a service commonly found at trade shows, in order to draw attention to your business storefront.
Be sure to keep the aforementioned facts in mind, as they are sure to help you better understand the benefits of using trade show materials to promote your business to consumers. Specifically, don’t forget the following three facts as they will help your business thrive. First, a majority of customers live close to a business they use, so be sure to post signage and printing materials in the surrounding area of your storefront. Consumers are better able to understand printed materials, so consider investing in large, printing services (such as large format printing, poster printing etc.) in order to draw attention to the services offered by your business. A majority of consumers make buying decisions with regards to the signage promoting a business, so it is important to invest in high-quality and informative signage.
