In the ever-changing world of marketing, businesses large and small are always looking for new ways to market the products and develop their brands. Recently (though it’s hard to say, the trend started about 10 years ago), search engine optimization (SEO) is leading the way in digital media marketing. It is one reason why companies are hiring website designers, web developers, and digital marketing professionals as fast as they can. “What is the big deal about this search engine optimization?” you may be asking. Simply put, SEO is one of the best methods of Internet marketing because it uses the power of one of the most trafficked sites in the world, search engines.
Search engine optimization projects involve creating web content that best attracts search engines such as Google, Bing, and Yahoo!. Search engines use complex algorithmic programs to search the Internet for relevant content. The work they do is almost hard to believe. Nearly 100 billion search inquiries are processed every month around the world. That’s more than 1 trillion every year! The search engine industry itself is worth $16 billion — and for good reason. After all, search engines are the predominant driver of traffic to content websites. Nearly 93% of all sessions on the Internet begins on a search engine. Needless to say, Internet users — all 3 billion of them — can’t get enough of search engines.
In turn, businesses can’t get enough of SEO. By creating web content with the right keywords and web design, a company is much more likely to be featured first (or close to it) on a search results page. The higher the position, the more traffic and notoriety a website will gain. Though simple in concept, SEO takes a lot of time, effort, and thinking in order to implement. But if done right, the possibilities are limitless.
For more information about search engine optimization, feel free to leave a comment or question at the bottom.
