If you are a business in 2015, chances are, you have a website or are in the process of building a website. Those who fail to have an online landing page are missing out on an extremely profitable market. While paper advertisements still exist and are to some degree successful, without integrated digital marketing strategy, you will never get the traffic and visibility you desire.
But simply building a website isn’t enough. Without proper optimization, a website is simply a brochure, only handy if someone has the information to seek the company out. To successfully build a website, it needs to have the following components:
Graphic Design
Every website needs solid graphic design, geared towards an easy user experience. Did you know that you have about 10 seconds to effectively capture your audience’s attention? Because of this, you need to make sure that your web design is clearly stated, attractive, and speaks to your brand.
Content
Do you have a blog? Content is one of the top entities that keeps brand loyalty high. By consistently churning out original, and unique content, you’re letting your audience know that your brand is a leader and innovator in your industry. To get an even stronger boost in traffic, incorporate SEO services into your content, using both long and short tail keywords.
Promote Your Content
Now that you have an awesome website with great content and optimization, it’s time to take to social media to promote your stellar work. Follow fellow influencers and get involved in their pages, too. Being involved in a social media community means getting more exposure and visibility for your company.
Mobile Optimization
Did you know that 50% of all Google searches are performed on mobile devices? With statistics like that, failing to optimize your website for tablets and smart phones would be a grave loss. For extra oomph, create an app for your business! For more about this, go here. Links like this.
