In today’s world of technology, it is increasingly common to rely on our smartphones for everything from finding the nearest Starbucks to downloading coupons for shopping. Our addiction to our phones has changed the way we interact with businesses and their websites. This means, as a marketer or a business owner, you need to adapt your website to fit the new needs of the average mobile-savvy consumer. Here are three reasons you should hire an affordable web design company to make your site mobile friendly:
1. 80% of customers shop using their smartphones.
If you don’t have a site that potential customers can use to make purchases, you could be missing out on a large chunk of sales. An effective mobile site will allow customers to browse your products or services and buy what they want immediately. You don’t want them to have to get on a laptop or come to your store in person to make a purchase. The point of mobile shopping is convenience and making it easy and quick for customers to spend money.
2. 40% of people only wait 3 seconds for a webpage to load.
Affordable web design services will provide you with a fast, mobile optimized website that loads instantly. If you have a clunky, non-responsive site, it will take forever to load and customers will lose their patience. They may not even stay on your site long enough to know what you offer or to decide if they are interested. Without a fast mobile site, you are losing customers’ attention spans and possibly even deterring them from considering your business again in the future.
3. Search engines influence 88% of buying decisions.
People use search engines, primarily Google, more than ever these days so you want to be ranked high in those search results. The ideal is to be in the top 3 results or at the very least, on the first page. Most customers will not look past that. Having a mobile optimized website plays a huge role in this because Google ranks businesses with good mobile capabilities much higher than those that are lacking. If your website is easy to navigate with a smartphone, you have a greater chance of being ranked high up in search results, resulting in a greater click through rate and visits to your site.
With so many affordable web design companies available, revamping your site can be an easy fix on your end. Simply hire a web design firm to come in, evaluate your current site, work their magic and voila! You have a professional, highly interactive website that your customers will thank you for… from their iPhones of course. More on this topic.
