If your business hasn’t thought about having a digital strategy, it’s time to start. In fact, statistics show that search engines including Google and Yahoo are now having an influence over up to 88% of business purchasing decisions. Considering that, those businesses with proper digital marketing strategies are likely to outshine the competition in regards to search engine rankings. With that in mind, here are four reasons why your company needs a digital marketing strategist.
- Immense Time Savings
One of the most important benefits of hiring a digital marketing strategist is saving time. Many business owners have a wide range of duties to attend to throughout the course of an average day. Considering that, it’s not likely that you have much time to learn about the preparation and implementation of digital strategies. Hiring a digital marketing strategist helps to ensure that all aspects of ranking your website are taken care of.
- Making Your Website More Visible to the Public
It’s important for a website to be as visible to the public as possible. However, many business owners can have an understandably tough time making their website increasingly visible to consumers. However, a digital marketing strategist can make use of tried and tested SEO strategies in order to help your website achieve optimal rankings. In turn, more search engines will be able to find your website after inputting keywords.
- Ensuring Website is Properly Designed
It takes work and time for a website to begin receiving optimal rankings in search engines. After this happens, the last thing you want are visitors leaving your website in droves. In fact, recent statistics presented by Inspired Magazine found that you have 10 seconds to make an impression on a website visitor. Considering that, a digital marketing strategist can get the help of designers in order to come up with excellent web design ideas for your company. Statistics show that 80% of consumers use mobile devices to shop. With that in mind, a digital marketing strategist can also help ensure that your website is mobile friendly.
- Help in an Industry That is Always Changing
You might find that your website is already ranking fairly well for certain search terms. However, it’s important to know that the world of SEO is always changing. Search engine companies are always changing algorithms and website rankings typically fluctuate with these changes. Considering that, a digital marketing strategist can help ensure that your company is ready for any algorithm changes that are set to occur.
To summarize, a digital marketing strategist helps businesses implement and maintain online strategies. This provides your business with immense time savings by avoiding having to hire new employees. These strategists help businesses formulate a plan to achieve or increasing website rankings in major search engines. In many cases, strategists are valuable in providing website design ideas that visitors will enjoy. Search engine algorithms are always changing, having a strategist on your side helps to ensure your business is prepared for these changes.