In today’s marketing industry, taking advantage of digital media is essential to get the word out. Using search engines, in particular, is one of the major ways internet ad agencies make their mark. There are traditional paid-advertisements, of course, but those are slowly fading away. Up to 80% of search engine users ignore paid advertisements. Search engines such as Google, Bing, and Yahoo! churn out billions — that’s right, billions — of results a day. In fact, search engines handle roughly 100 billion search engine requests a month and more than a trillion requests a year!
Why is this important for digital marketing agencies? Because the shear volume of search requests shows that millions of people around the world use search engines everyday. Moreover, they tend to use it rather quickly. Up to 93% of Internet sessions begin with a visit to a search engine. The numbers speak for themselves. Digital advertising agencies can reach an astounding number of people by utilizing these search engines.
How? One method of using search engines to their full advantage is by implementing search engine optimization campaigns. What is search engine optimization? Search engine optimization (SEO) is a method of writing digital media marketing content that uses certain keywords and phrases to attract the attention of search engines. By using these keywords, content can garner notice from search engines for relevant search requests and potentially increase its position on the search results page. The higher the position, the more likely the content will be seen by search engine users. It is through this basic principle that digital media specialists can design content that takes full advantage of the World Wide Web.
So, whether you are a small business trying to gain modest notoriety or a large corporation trying to capitalize on search engines, SEO digital media content will give you that extra edge to reach the highest position Google and Bing have to offer. Read more about this topic at this link.
