In an increasingly competitive business environment, many companies don’t know how to set themselves apart from the crowd. Much of what was considered successful advertising in the past is now hopelessly outdated. Marketing is no longer about reaching the greatest possible audience — rather, more successful tactics focus on reaching the right audience. If you […]
Type your industry and city into a search engine. Where does your company show up in those local search results? The first page? The second page? Maybe it doesn?t show up until you?ve lost count of how many pages you?ve clicked through. That’s bad news, because chances are 75% of your potential customers haven?t gone […]
The summer before the Olympics. While international committees are struggling to make sure that the host city of Rio is meeting its obligations of preparing for the world wide sporting event, small businesses throughout the U.S. also find themselves preparing for a whole new crop of young athletes. It should come as no surprise that […]
