In an extremely saturated market, it’s important to make your blog stand out for the right reasons — especially if you want to collaborate with brands, have your posts shared, or become well-known in the field. In addition to social media marketing efforts, one of the most effective ways to get your blog noticed is through search engine optimization. Search engine optimization, or SEO, ensures that users who conduct web searches will be more likely to find your blog when they want to find relevant information. While some bloggers will work with an SEO company to boost their visibility and page rankings, there are a few things you can do on your own to improve your SEO. Here are some easy SEO tips and tricks that bloggers can use:
- Produce high-quality, unique content
The whole idea behind your blog — and behind Google’s page rankings — should be to provide internet users with relevant information. The most important part of using SEO as a digital marketing tool is to create useful, original content that provides a solution to a problem. That makes it much more likely your content will be shared and found to be useful by Google. Copying content from other websites or publishing content that people won’t search for isn’t a useful tactic for improving your page ranking. Instead, embrace the chance to be creative and come up with content that contains something useful, interesting, or highly shareable.
- Utilize keywords in a natural way
Keyword research plays a big part in how well you’ll be able to reap the benefits of SEO. Identifying which keywords to focus on can be tricky, which is why you might consider working with an SEO company. Once you’ve zeroed in on these keywords or phrases, you’ll want to use them in your posts in order to rank on them. But be careful to use them in natural-sounding ways and to not go overboard in your usage. Keyword stuffing and spammy content will hurt your site rankings, so make sure that all of your content makes sense and that you use any keywords in an organic way.
- Link thoughtfully
Think about the phrases you use for your anchor text and make sure these are relevant to the keywords you want to target. You should also backlink to your own content to keep readers on your site for a longer period of time. Although links from other reputable sources can help your page ranking, stay away from buying backlinks. You can also work with other bloggers on guest posts to benefit one another’s backlinks. To learn more about the value of backlinks, you may want to consider working with an SEO company — especially if you might have backlinks that are actually hurting your rankings.
- Make sure your blog is mobile-optimized
Because more people conduct web searches on their phones, Google takes mobile use more seriously. If your blog isn’t accessible on mobile devices, you’ll lose out on readership and you’ll find it difficult to increase your page ranking. If your theme doesn’t translate well for mobile use, you’ll want to work with a web designer to fix it.
We hope that these tips and tricks will be easy for you to implement. While it can take time and hard work to increase your visibility, the payoff of search engine optimization will be well worth it.