How to Use Google Analytics

As Google Advocates, Justin and Krista invite you to join them on their exciting journey of learning the fundamentals of Google Analytics! As part of this course, they will cover:

  • Creating and activating an account
  • Understanding basic reports
  • Formulating custom dashboards
  • Setting goals
  • Tracking campaigns

What is Google Analytics?

Google Analytics allows you to track and analyze user behavior throughout the purchase funnel. This helps you identify where users are dropping off in the process and optimize their journey for success. By understanding what stage users hover at, Google Analytics provides data insights to help marketers understand user behavior.

Data Analytics

Google Analytics allows marketers to uncover trends in their data. Google Analytics offers a suite of reports that can be used to identify potential opportunities, risks, and areas for improvement.

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Additionally, Google Analytics provides advanced segmentation capabilities which help users gain greater insight into user behavior.

At the end of this course, you will have gained an understanding of Google Analytics basics and be able to create custom dashboards, set up goals, and track campaigns. If you’re interested in learning more about google analytics, be sure to do your research and pay close attention during training so you can get the most out of the program.


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