How do you market a business? How do you use social media? How do you double your sales? Many businesses think about this, and develop small business marketing strategies based on their strategies. With or without outside help, these small business marketing strategies can either increase sales, or at the very least, teach a business owner what not to do.
One of the small business marketing strategies that can work is branding. Branding is when the company builds a relationship between the product or service and the consumer, and thus stimulate loyalty. Good branding also generates referrals as the most effective lead sources. In fact, the New York Times actually estimates that 65 percent of new business comes from referrals. To start thinking about branding, a business owner could launch a brand audit, which evaluates an emotional connection between consumers and the brand.
Another of the best small business marketing strategies involve social media. Social media is a great generator of leads, but must be approached with caution. After all, social media lets consumers control the brand to a degree they never have before.
If a business needs help with small business marketing strategies, it could hire an executive coach. Executive coaching helps not only with small business marketing strategies, but also team effectiveness, cohesion, and addressing behaviors that can derail a team. Whether one decides to use a coach or get more sales on her own, one must know it is possible to increase sales.