Catching up on modern marketing trends is a constant effort. Technology changes on a dime and what can be trendy and useful this week can fall out of favor the next. Ad agencies, as a result, have to regularly adjust their expectations for clients and their own business alike to stay ahead of the curve. This can mean seeking out new ways of accruing ad revenue, bolstering digital resources or simply expanding their brand to accommodate demand. Never used the talents of advertising agencies? Let’s take a look at what makes a strong marketing plan and, likewise, what makes for a weak outreach to potential customers.
How Is Marketing Faring In America?
The United States is notoriously competitive. It’s estimated marketers will spend nearly $24 billion on online display advertising in a single year, with 60% of CMOs viewing display ads as one of the most effective marketing channels around. An estimated 95% of Google’s total revenue comes from advertising, including Youtube, and companies spend around 25% of their total marketing budgets on digital means. Want some tips for hiring an advertising agency? Take a look below.
How Important Is Content Creation?
It’s not enough to simply advertise your brand. You need to be consistently producing products or services to keep customers coming back for more. Both content creation and management have claimed the second largest share of digital marketing budgets in the country, growing to be a massive focus for ad agencies. Nearly 80% of companies say they have dedicated social media teams, up from 67% just a few years prior.
What Are Common Mistakes People Make?
Successful advertisement is just as much what you don’t do as much as what you do. Keeping these tips in mind will help you avoid obvious pitfalls and ensure you’re moving smoothly down the right track. Firstly, studies have shown 50% of companies using digital marketing but having no set month-to-month plan in place — this can lead to slip-ups during unexpected occurrences, like an influx of traffic, that you’re unprepared for. Secondly, over 83% of consumers have reported having a ‘bad experience with social media marketing’. Considering social media is one of the most effective ways of connecting to customers and customers-to-be on a casual level, this is one mistake you won’t want to make.
How Can I Use Social Media?
Want to stay connected to the latest social trends? You’ll want to keep a close eye on your social media. From Twitter to Instagram, social media is one of the fastest growing advertising markets worldwide and can make or break a successful business. Around 65% of Twitter ad revenue, for starters, is from mobile tablets and smart phones alone. The average buyer will consult 11 consumer reviews on their path to a purchase and, as such, there’s no reason to remain in the dark yourself.
How Can I Market Successfully?
When asked to name their biggest challenge, over 15% of digital marketers said ‘meeting the expectations of the always-connected consumer’ was a major factor. Ad agencies are a prime resource for gathering all the tools necessary to market your brand, stay updated in a rapidly evolving world and keep your figures consistent no matter the squalls. Only 8% of companies have an e-mail marketing team, despite this being one of the most useful platforms in digital marketing tactics. When seeking out a creative agency you’ll want to use a few different techniques at a time instead of only using one — this way you’ll stay flexible and have a back-up plan should one prove less than satisfactory. A good business hinges on quality advertising and nowhere is that more clear than today’s modern world.