Three Things to Keep in Mind as You Search for Digital Advertising Agencies

Digital advertising agencies

Everyone is looking for an internet marketing firm these days. It’s no secret that the ecommerce industry has taken off in a big way. Even local storefronts aren’t above being influenced by the world wide web — the internet can impact how many people visit a restaurant, for example, based on how prominently it appears in search and on various websites.

It’s worth noting that blogs influence purchase decisions 63% more than magazines do. Are you looking for the digital advertising agencies to handle your needs? Here are a few things you need to keep in mind.

1. Social Media is Only the Beginning

Social media is definitely important — it can’t, however, be the extent of your online marketing campaign. Many business owners think that if they get 1,000 follow backs for their Twitter, they’re ready to go. Unfortunately, it’s not that simple. To begin with, you want people following you who have a genuine interest in what you do. Secondly, social media is often more of a conversation for existing consumers than it is a way for advertising. Not that it can’t be both — but it can’t be the only way you advertise.

2. SEO Uses Content on and Off Site

If you find good SEO companies that also offer help with overall digital marketing, that can be ideal, because they will conduct all their marketing for your business with SEO in mind. A good SEO company will create both on and offsite content for your website. Onsite content helps boost your rank because it shows that your website is constantly updating, and has a lot of present value for searchers — it’s not just “old information.” Offsite content helps to provide backlinks. Backlinks, or links to your website from content on other sites, helps the Google algorithm perceive your website as “relevant.”

3. Emailing isn’t Dead

People often get sold on the glamour of a beautiful website or a high-traffic social media account. At the end of the day, though, email still has a lot of influence. Many people thought that email would become outdated thanks to the smartphone; instead, these devices encouraged people to check their email more than ever before. It’s worth noting that email marketing returns, on average, $44 for every $1 invested. Look for online ad agencies that help businesses produce professional email marketing.

Have you worked with an internet marketing firm? What do you look for in one? Helpful links.

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