The Four Elements of an Effective Website

If you are a business in 2015, chances are, you have a website or are in the process of building a website. Those who fail to have an online landing page are missing out on an extremely profitable market. While paper advertisements still exist and are to some degree successful, without integrated digital marketing strategy, […]

Spotify Now Offers Tailored Playlists

Building and maintaining brand loyalty is crucial, which is why music streaming service launched its new “Discover Weekly” feature. See, a repeat customer spends about two-thirds (approximately 67%) more than a new one. Consequently, building brand loyalty with just 5% of a brand’s customers leads to an increased average profit per custom of between 25% […]

Is Your Small Business Getting the Most Out of Its Advertising Budget? When to Expand

banner printing Even though most correspondence is handled via email nowadays, more than half of all Americans still enjoy receiving mail and checking their mailboxes for letters and magazines. Although many businesses confine their marketing to digital media, many do recognize that people still enjoy receiving promotional gifts and printed advertisements the old-fashioned way: by […]

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