What is considered the most successful marketing strategy today? Many companies would not say direct mail or video campaigns, but rather, the Internet-based SEO. The benefits of SEO, short for ‘search engine optimization’, include affordability, accessibility and high amounts of marketing flexibility in favor of the digital age. If you work in Arizona, consider looking […]
If you’re in an industry where important things are made, then a great way to save time, money, and maybe even lives is to do an assembly analysis of your product. Assembly analysis can take many forms, but our favorite method adapts Eugene Bardach’s path to decision making. The adaptation is below: Step 1: Define […]
Do you work in the pharmaceutical industry? How about the manufacture of medical supplies or other sterile equipment? If you answered yes to these questions, you probably have safety on your mind as you create and then distribute your products to the world. However, what many in these industries don’t realize is that it’s sometimes […]
The all-powerful phenomenon that we know as “Google” is something that’s never easy to define, to predict, or even to understand. As anyone in the digital marketing industry can attest, it seems like once you figure out what Google’s all about, it changes on you. Now, large corporations are pretty lucky. They can pay for […]
3D scanning technology has evolved considerably over the years, evolving from a primarily medical technology (X-raying and CT scanning) to a mainstay of industries as diverse as forensics, aerospace and many more. Reverse engineering and non destructive testing are now easier than ever before. These new feats of metrology have reduced the costs of product […]
In today’s world of technology, it is increasingly common to rely on our smartphones for everything from finding the nearest Starbucks to downloading coupons for shopping. Our addiction to our phones has changed the way we interact with businesses and their websites. This means, as a marketer or a business owner, you need to adapt […]
Are you the owner of an independent pharmacy or hospital outpatient pharmacy looking for ways to compete with the bigger stores and markets in your area? You may be surprised to hear that one of the ways to do that is to upgrade your point of sale system to the newest technologies. Any pharmacy software […]
When the Ford motor company released the Model T on October 1, 1908, the world was shaken by what was considered to be the globe’s first practical and affordable automobile. Just over a hundred years later, the average American household has an average of nearly three vehicles. In 2013 there were 7.78 million vehicles sold […]
If you are a business in 2015, chances are, you have a website or are in the process of building a website. Those who fail to have an online landing page are missing out on an extremely profitable market. While paper advertisements still exist and are to some degree successful, without integrated digital marketing strategy, […]
Building and maintaining brand loyalty is crucial, which is why music streaming service launched its new “Discover Weekly” feature. See, a repeat customer spends about two-thirds (approximately 67%) more than a new one. Consequently, building brand loyalty with just 5% of a brand’s customers leads to an increased average profit per custom of between 25% […]
