When just about the only press you get is in a BuzzFeed list of nostalgic stuff from the 90’s, it’s probably time to get the best creative agency you can working on your brand development process, and it’s why Chuck E. Cheese is looking to hire a new creative agency.
AdWeek reports that the fallen pizza arcade brand is looking to hire a new creative agency. Last year, the Irving, Texas-based chain invested about $28 million on media spending, according to Kantar Media.
In January, Chuck E. Cheese brought Michael Hartman, who formerly worked at SeaWorld Parks and Entertainment as a senior marketing officer, as a new chief marketing officer. Additionally, Chuck E. Cheese has also worked with many a creative agency on updating its image, including Zambrelli for TV advertising, M/C/C for social media, and Apollo Interactive for web design.
Chuck E. Cheese first started in 1977 by one of the co-founders of Atari, and was the company to fuse the idea of an arcade and family restaurant into an exciting new hybrid in the entertainment industry. The brand peaked in popularity around the mid-90s, and has since continued to use its namesake character as a mascot.
Although Chuck E. Cheese’s brand may be a bit dusty, it has withstood the test of time, unlike other competitors such as Discovery Zone. And now that millennials are grown up and have a modicum of disposable income of their own to spend, Chuck E. Cheese is even growing. As of March 2014, the pizza arcade brand had grown to 577 outlets.
Fully aware of the fact that the kids who once loved it are now grown adults, Chuck E. Cheese recently decided to change up its menu to make it more appealing to an older audience. Now, it offers such items as California Alfredo thin and crispy pizza with mushrooms and spinach and, for a limited time, New York-style cheesecake. Some outlets are even being remodeled to include coffee bars, which will feature cappuccinos and lattes, and others will have full dessert bars.
Despite all this fact, it still needs to have a top creative agency on its side to make sure it’s being branded properly. Although kids drive the desire to go to Chuck E. Cheese, it’s the parents who hold the car keys. And Chuck is going to need a creative agency on its brand name development make its message heard.
