Choosing a Great SEO Company is All About Testing Creativity

Local seo experts

Did you know that, according to the most recent statistics from the business analysis firm IBIS World, there are nearly 5,000 different digital marketing services offering SEO company services in the United States? No wonder it can seem so daunting to try and choose an SEO company. With so many services out there, how can you possibly tell the good from the bad?

If what Search Engine Journal writes about content being king is true, then you should absolutely start by assessing the creative ability of any SEO marketing companies you’re considering. After all, without some creativity, crafting great content is just going to be impossible. Unsure how to test creativity? Start with these three simple ideas.

How to Test the Creative Mettle of an SEO Company

  • How Do Their Tweets Make You Feel?
  • According to Statistic Brain, there are more than 2 billion people using popular social media platforms, like Facebook and Twitter. That said, you need small business SEO services that excel at getting businesses noticed on Twitter and elsewhere. The best way to see if a company is good at social media? Check out their statuses and tweets. Are they funny? How many retweets and favorites do they have? The proof, of course, is in the pudding.

  • Can They Tell a Good Story on the Spot?
  • Just as you should be checking out an SEO company’s social media presence, so, too, should you be digging deep to find out whether or not they’re good at telling stories. As Forbes suggests, the best way to find this out is to make each company tell you a story when you go in for your initial meeting. If they struggle to come up with an entertaining or educational anecdote, chances are you’ll be better off with another company.

  • Check Out Their Website
  • Even in this age of content ruling the land, your business website still plays an essential role in whether or not web surfers will visit your site and stay there. How does the website for the SEO company you’re considering look? If it looks like something that was built during the days of Windows ME, do not go with that company. Why should you trust that they can provide you with a great website when they aren’t even interested in doing that for themselves?

Do you have a lot of experience working with SEO services? Do you think it’s fair to judge an SEO company based on their creative abilities? Tell us why or why not in the comments below. To learn more, read this:

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