Geospatial Analysis in a World More Connected than Ever

Marketing analytics

The world we live in, though vast and intricately versatile, has grown smaller as we have developed more and more ways to connect with one another. Technology has brought minds and information together in a way that past generations only dreamed of. One thing that has developed significantly since its first use is location intelligence.

Among the first uses of location intelligence was back in the 1850s when John Snow determined the cause of cholera outbreaks by layering maps and deducing the source of the problem. So much of data in the current world has to do with location specifics. Using this layering system and different elements of location intelligence, so many factors can be identified, analyzed, and assessed, where they might otherwise never have been considered. This type of geospatial analysis is used in a vast majority of businesses and industries.

The use of geospatial analysis software

Marketing analysis tools have always been among the most vital for businesses looking to make the biggest impact on their base of potential consumers. And as technology advances, and location proves to be more and more important across the board, geospatial analysis has become a go to solution among demographic reporting tools. In fact, one global business survey recently reported that over 50% of all the respondents to the survey said that location intelligence is extremely important for the planning that goes into their business. And when you take a step back to think about all of the fields that could benefit from such software, it really is quite impressive. From education to transportation to healthcare, media, and real estate, the need for location information is certainly abundant. And it is not just our devices that can give the desired location data.

Launching new and improved technology and assessments

Just about everyone knows about the location services on cell phones or certain websites on the computer. But there are plenty of ways to find and analyze geospatial data. The Internet of Things, or IoT, has been around for about a couple of decades and is growing every day. It has to do with the location data capabilities of objects and devices other than computers. These items can still connect to the Internet and even send data, broadening even more our scope of capabilities. We have seen such great advancements in technology, but we are nowhere near seeing the peak of what we could do with technology and the things that connect us.

Geospatial analysis and capabilities makes up an industry that recently generated $73 billion in revenue, and contributed to generating $1.6 trillion in revenue for other sectors of the United States economy. It is a booming industry, and there are more advancements on the horizon.

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