You?ve got a website, people can find you online, but is your website serving you? Are your site visitors return customers, or are new clientele finding your site? How does pay per click advertising work? What is managed pay per click advertising? There are many questions when trying to effectively market our businesses, and in this day and age, the internet is a huge marketing tool that would be foolish to ignore.
The most effective customer acquisition tactics
In a survey of retailers, 85% said online search marketing (including paid and SEO marketing), was the number one way they drew in customers. This cannot be ignored. Google holds almost 70% of the U.S. search engine market share. That?s a huge amount of power for one search engine to have, because almost all online experiences begin with the use of a search engine, in fact 93% of them being that way. That means Google is the tool that starts most people off as they search and use the web.
So How Can You Benefit from Google (and Other Search Engines)?
Search engine use is the number one driver of traffic to content sites, beating out social media by more than three to one. So, are you looking to triple your return? Pay per click (PPC) advertising can do just that or more. Websites that don?t rank in the top three search entries, but from sixth to tenth (?below-the-fold listings?), find they amass a higher organic click through rate (CTR) when PPC ads are displayed than when PPC ads are absent.
There are still more traditional forms of advertising, but pay per click banner ads and managed pay per click advertising is the way of the future, and the future is now! Mashable (an online source for news, information, and resources) says that American adults spend an average of 11 hours a day using digital media at some level. Don?t you want to cash in on those eyes? That time? Studies show that mobile device use will drive half of all PPC clicks by the end of this year alone.
PPC Campaign Management will Drive Traffic to Your Physical Business.
Recent studies have shown that almost 70% of online customers have actually visited a brick and mortar store after finding a local search ad on the web. And what?s more, almost 70% of American internet users are more likely to first research a product on the internet and then go to purchase it at a physical store during the holidays, than just go blindly to a store. And the holidays are coming?
So what are you waiting for? Get your business set up with a PPC advertising agency who can help you with managed pay per click advertising, ASAP!
