Whether you are starting a brand new small business or are rethinking your IT solutions and managed IT services, it is important to remember that your IT outsourcing should get you both a wide reach to potential customers as well as protection from the hackers who wish to take you and your company down.
The sad fact of the matter is that 20% of all small businesses get hacked inside of their first year. It is during this time early on in a business’s life where vulnerability is most prevalent. Getting set up and establishing an online presence can be a very daunting task without the aid of a managed service provider.
According to a recent survey, it is a lack of knowledge and expertise in cloud computing is often the main obstacle to effective transitioning to managed services that can actually save a small business from many of the potential problems it can have in the first year. Aside from the hacking possibilities from foreign sources, data loss can plague a company that does not have the network support that technology companies can provide.
In addition to the defensive nature of security and data protection systems, technology companies also provide businesses with the ability to make their presence online reach as far as it possibly can. Working with SEO and other online marketing tools, technology companies can boost a small business’s online presence when it comes to search engine results.
Organic search engine results can do wonders for a business with the proper tools at its disposal. For businesses that count on B2B transactions, finding good leads can be a challenge. According to a recent poll, 61% of B2B marketers said that finding high-quality leads was what plagued them the most.
Marketing is a challenge that is always present for a business of any size. Having a successful strategy for marketing online can produce great dividends for a company that is doing things the right way. Direct mail and print advertising have a close rate of about 1.7% for most businesses. Contrast that to the SEO leads that close at right around 14.6% when an online marketing strategy is employed properly.
If you have a small business and you desire an aggressive plan of action when it comes to having a solid online presence, technology companies that are good prospects to partner with will be able to offer a plan to not only give you a solid offensive strategy but will play defense as well.