Ever since such a thing as business began, those businesses have been looking for ways to attract customers. Businesses need people to know they exist and where they can be found. It is a rare company that has more customers than it can handle. In today’s modern world, the Internet has made finding customers a global endeavor and getting found on the Internet is now one of the biggest challenges for companies who are trying to get their message out to that sometimes elusive customer base.
To have a presence on the web in today’s business world is an absolute necessity. Having a website through which you sell products is how companies have expanded their reach to customers they otherwise wouldn’t have gotten to. They way customers find a business outside of their local market is by searching the Internet for something specific they need, want, or desire. It is in this customer searching that companies rise or fall. If a customer is searching for something specific but a business hasn’t set itself up to be found, that business will miss out on a potential sale.
Search engine optimization (SEO) is the process by which companies can position their websites to be among the first to be found when a potential customer is searching for what that company has to offer. A good quality SEO company knows exactly what to do to keep a business in the running for a good quality lead by managing such things as keyword ranking and link building.An SEO company knows how to employ the kind of SEO strategy that is best suited for a business owner’s goals.
There has never been a time when so many people of so many different ages are active in the marketplace. According to a 2014 survey conducted by Bussines2Community, 89% of adults from the ages of 18 to 29 are active on social media and 43% of adults aged 65 and older also are engaged through the web. An SEO company with a comprehensive strategy will not only employ search engine optimization tactics but will also have a social media plan that will cover a much broader customer base.
What is beneficial to understand is that when a potential customer searches the Internet to find a company that has what they are looking for, the search they are making via a search engine is quite specific. If you are a hardware store and a customer is searching for a hammer, you want to be among the first to show up on the search results page.
Results that show up first that are not paid ads are called organic listings. That means that the business has done the SEO work to make that business among the most relevant to the searched words. The first organic listing that results when a keyword is searched garners 33% of the traffic, the second organic list receives 18% and the third receives. This sharply declines the further you go down the list. The 10th position only receives 2.4% of the searched traffic.
If you have a business that desires to boost its potential customer base, look to and SEO company for help. It will be well worth your time.