The all-powerful phenomenon that we know as “Google” is something that’s never easy to define, to predict, or even to understand. As anyone in the digital marketing industry can attest, it seems like once you figure out what Google’s all about, it changes on you. Now, large corporations are pretty lucky. They can pay for […]
3D scanning technology has evolved considerably over the years, evolving from a primarily medical technology (X-raying and CT scanning) to a mainstay of industries as diverse as forensics, aerospace and many more. Reverse engineering and non destructive testing are now easier than ever before. These new feats of metrology have reduced the costs of product […]
In today’s world of technology, it is increasingly common to rely on our smartphones for everything from finding the nearest Starbucks to downloading coupons for shopping. Our addiction to our phones has changed the way we interact with businesses and their websites. This means, as a marketer or a business owner, you need to adapt […]
Are you the owner of an independent pharmacy or hospital outpatient pharmacy looking for ways to compete with the bigger stores and markets in your area? You may be surprised to hear that one of the ways to do that is to upgrade your point of sale system to the newest technologies. Any pharmacy software […]
When the Ford motor company released the Model T on October 1, 1908, the world was shaken by what was considered to be the globe’s first practical and affordable automobile. Just over a hundred years later, the average American household has an average of nearly three vehicles. In 2013 there were 7.78 million vehicles sold […]
If you are a business in 2015, chances are, you have a website or are in the process of building a website. Those who fail to have an online landing page are missing out on an extremely profitable market. While paper advertisements still exist and are to some degree successful, without integrated digital marketing strategy, […]
Building and maintaining brand loyalty is crucial, which is why music streaming service launched its new “Discover Weekly” feature. See, a repeat customer spends about two-thirds (approximately 67%) more than a new one. Consequently, building brand loyalty with just 5% of a brand’s customers leads to an increased average profit per custom of between 25% […]
banner printing Even though most correspondence is handled via email nowadays, more than half of all Americans still enjoy receiving mail and checking their mailboxes for letters and magazines. Although many businesses confine their marketing to digital media, many do recognize that people still enjoy receiving promotional gifts and printed advertisements the old-fashioned way: by […]
You?ve got a website, people can find you online, but is your website serving you? Are your site visitors return customers, or are new clientele finding your site? How does pay per click advertising work? What is managed pay per click advertising? There are many questions when trying to effectively market our businesses, and in […]
Few people actually think about how their local pharmacies are making the healthcare industry more safe and more secure — and it’s really not surprising, considering the number of security breaches these days on POS systems, that people automatically assume that their personal information isn’t safe. While it’s impossible to guarantee 100% that a retail […]
