When you’re designing outdoor advertising signs or banners to promote your business, it’s easy to get bogged down in color choices or copy writing. Those are important elements of effective advertising, to be sure. But when you’re getting started with sign or banner printing, there are three extremely important principles to get right — and […]
The “cloud” has become a part of the collective lexicon these days, and if you don’t already know, this isn’t in reference to the white, puffy things in the sky. The cloud refers to large computing spaces that can be accessed remotely for the use of things like computer services or data storage. The whole […]
Of all the website marketing strategies web development firms are constantly testing, search engine optimization — building and marketing a website so that it ranks highly in search engine results — is arguably the most important for bringing in new customers. But many misconceptions about SEO plague its implementation and prevent businesses from working with […]
Anyone who’s ever watched an episode of the AMC TV show smash hit Mad Men probably thinks that they know a few things about how to advertise effectively and how to promote a product (Spoiler alert: these strategies for effective advertising mostly just involve expensive cocktails and slick-looking New York men in crisp suits). But […]
Point of Sales equipment, or POS systems as they’re more commonly referred to, form a computerized network that’s operated at a main computer, which links to several checkout terminals. POS solutions are how modern companies make transactions with customers, analyze inventory levels, and calculate when it’s time to re-order supplies. With so much valuable information, […]
More businesses, organizations and even individuals are taking advantage of all the benefits of the cloud. As recently as last year, more than half of businesses in the U.S. were using cloud solutions; and already, 32% of the public consider the cloud to be the future of data storage and serving. By the end of […]
Businesses are constantly looking for new ways to improve efficiency throughout the various levels of the company. IT departments are an area that can be complex for company higher-ups to make more efficient without compromising company security, and in light of all of the recent cyber attacks on major corporations across the country, security is […]
Chris Ozler wasn’t always a professional photographer. Sure, he’d shopped around at some online digital camera stores and picked up a nice DSLR, but he didn’t really quite know how to use it. He was just a hobbyist. But then he discovered Instagram, and slowly began to have more and more digital camera shoots, and […]
Everyone is looking for an internet marketing firm these days. It’s no secret that the ecommerce industry has taken off in a big way. Even local storefronts aren’t above being influenced by the world wide web — the internet can impact how many people visit a restaurant, for example, based on how prominently it appears […]
Many thought that cloud solutions provider Aereo was dead after its case went to the Supreme Court. Aereo itself had indicated as much, with the company’s CEO Chet Kanojia having said that the company had no real backup plan in the case of losing the supreme court battle — which is ultimately what happened. So […]
